In March 2021, Nexus Media was proud to be appointed as the sole agent for Super Fans recruitment and management, for The Hong Kong Super Fans, a global year-round programme of the Hong Kong Tourism Board through the recruitment of Super Fans and offering event participation opportunities to engage Hong Kong lovers around the world.
Besides expatriates living in Hong Kong, the HKTB is inviting friends and fans of Hong Kong through its worldwide offices in 20 key source markets to become Hong Kong Super Fans who will encourage their friends, families, and followers to visit the city when travel resumes.
Quoted from HKTB Executive Director Mr Dane Cheng “The Hong Kong Super Fans programme is an important and integral element of the HKTB’s tourism recovery plan. We expect that the first batch of visitors to return will be those who have an enduring love for Hong Kong and people with connections to the city. We hope the social influence and heartfelt passion of these fans in Hong Kong, the Mainland, and overseas markets will spread positive word-of-mouth endorsement, encouraging visitors from markets worldwide to head to Hong Kong as soon as cross-border travel resumes.”
For the past 12 months, a series of online and offline experiential events namely Chinese New Year Virtual Tour, Sip Back & Sketch virtual art event, Friends With You, West Kowloon Neighborhood Walk and Wine & Dine Super Fans Reception, etc. were organized by the HKTB so that Hong Kong Super Fans can share tips on the city’s delicacies, arts, culture, and natural scenery with friends and followers.
HONG KONG SUPER FANS CNY VIRTUAL TOUR
HONG KONG SUPER FANS SIP BACK & SKETCH GLOBAL VIRTUAL ART EVENT
FRIENDS WITH YOU AT WEST KOWLOON ART PARK
WEST KOWLOON NEIGHBOURHOOD WALK