The Dominion Post

The Dominion Post has been informing and inspiring Wellington and the lower North Island for over 150 years.  Monday to Saturday it delivers a premium local environment for big and small advertisers alike to connect with consumers, grow brand awareness and drive action.

With a diverse range of content and specialised lift-outs, The Dominion Post can help you reach Wellingtonians, from gardeners to fashionistas, families to foodies. With a range of options including display ads, special features, inserts and wraps The Dominion Post can create the best solution for your business needs.


  • 331,000 people read The Dominion Post across a typical week
  • 178,000 of readers are their household’s main shopper
  • 48% of readers are their household’s main shopper
  • 71% of readers are homeowners
  • 35% daily reach to residents with a household income of NZD120,000+
  • Average household income of NZD100,592 which is higher than the average Wellington resident
  • 75% of readers actually buy products after seeing them in their daily newspaper
  • Reaches 125,000 homeowners on an average day


Frequency : Monday to Saturday every week

For more information, please contact Gloria Ho: [email protected] or contact no.: +852 2905 3211